Truly unbiased financial planning

You pay me an explicit fee to solely work in your best interests. I have no ulterior motive, sales targets, or conflicts of interest. I have no financial products to sell you. I am going to pick on the traditional financial advice model a little bit to explain why I feel my financial coaching service is the better option for you.

Too many financial advisers are entirely reliant upon you as a client purchasing a product, or transferring to another provider in order for them to get paid. With this method of earning a living, are you really that surprised when your ‘advice’ results in needing a new product or provider?

The old adage, “you don’t go to a barbers and ask whether you need a haircut” comes to mind!

Financial Advisers advertise they are ‘independent’ or ‘unbiased’, yet their operational set-up and charging model is full of conflicts of interest. So whose interests are they working for?

You pay me an explicit and transparent fee to sit on your side of the table, placing myself between you and the self-interest, jargon, noise, and complexity of the financial industry. Whilst some other financial planners operate this way, it is quite rare to find those who do.

Now that I have hit traditional financial advice with a big stick, here is a little defence (as the truth is never entirely one sided). Financial advice is a business. It is there to meet consumer demand. Many people just wish to delegate financial decisions and control to others. They want someone else to ‘tell them what to do’. That’s fine. But doing so means you must entrust your future to someone else, in full.

My comprehensive financial planning service will require a lot of your personal involvement. Comprehensive financial planning takes time. If you would like to entirely delegate the decisions to someone else then my services are not for you. If this is the case, I will gladly introduce you to the right financial adviser for your requirements.

By Mark Underdown

Financial Coach, Small Acorn Money

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